In this digitalized world, technology has made it very easy to reach your targeted audience.

Small business owners are always looking for marketing that is credible, measurable and cost-effective!
Email marketing is imperative for the success of a business. What problem most businesses face? Simply said, most businesses don’t know how to do it right. Picking the best online marketing software for mass email has a direct impact on the success of your marketing campaign.

What is Email Marketing?

Email marketing is a term defining the action of businesses sending a message. This message is sent to a group of people through the electronic mail. It includes advertisements, sales or solicitation. Any email that helps in generating customer loyalty and trust in the product. Therefore, email is an efficient way to stay in touch with your customers and promote your business.

Moreover, with the help of small business email marketing, you can easily reach a wider range of clients. This saves money and time and provides a go-to database you can tap into when you have a special promotion or product announcement. It can be said that there is no guarantee that your message will reach 100% of your targeted audience, but then again no online marketing can guarantee that.

Let’s take a look at 10 reasons why sending email tops any form of online marketing.

Small business email marketing is beneficial for all the business regardless of their size.

Email has a Larger Reach
Most of the people believe that social media is the best way to reach an audience. But they don’t understand the importance of email. In 2013, the total number of email accounts was 3.9 billion. According to Radicati, there was a prediction that number of email accounts by 2017 will be 4.9 billion.
Furthermore, it can be said that email is the currency of the web. The reason is that whoever is online has an active email ID. Thus, there is no way better to than email to reach a wider range of customers. Email is growing at an exponential rate.

Creates Brand Awareness
When you send an email to your clients, you are exposing them to your brand and business. With the help of strategic planning and smart design, your business will build value with ongoing email campaigns. This will lead to you staying at the top of your customer’s mind. Further, it will increase the chances of potential customers to buy your products. As a result of this, you can turn the clients into loyal customers.
Cost Effective
What is the most appealing benefit of email marketing? It is the return on investment as the businesses does not have to incur postage fees or advertising fees. Email grows your list and contact database with each campaign sent or email list purchased.
Segmentation
With the help of small business email software for marketing, you can send emails to subscribers who meet the specific criteria. For instance, there is a sale of sports goods. The email can be sent to those customers who have an interest in sports. A report stated that those who used segmentation in the email have improved the chances of engagement.
Call to Action
Another benefit of email campaigns are that it calls to action. Email marketing is a great tool for taking advantage of impulse buying. It allows the customers to see a good offer and buy it within just two clicks. With a great call to action and link to check out, email newsletters can increase sales.
Easy to Track
It is easy to see where you are doing something wrong in email and sending multiple campaigns with different subject headers is a great way to split test and see what’s working best for your particular email list. This small business marketing software lets you track, conversion and click through rates. This provides is a chance to see how the campaign has improved. Moreover, if there is something wrong, you can easily and quickly correct the mistakes.
Result Seen Immediately
When a business sends an email, they can witness the results in few seconds. A great sales marketing plan is 24-hour sales. It forms a sense of urgency and convinces the subscribers to take action immediately.
Easy To Create
To make email marketing successful, you don’t need a huge team. You can without any trouble create an email campaign with the help of templates, images, and logos. Then simple paste or write in your message and call to action. A great email marketing software will also track your opens, and clicks and provide complete statistics.
Shareable
The customers can easily share the best offers and ideas with their friends and family. They can do this just with a click of a button. Apart from this, your customers can introduce your business to a new market.
Email will be Around
Email has been around for a lot years. In 1978, the historical first ever promotional email campaign was sent. It was sent to almost 400 people. Since its inception, email has been growing consistently. Previously you needed a developer to create an email but now you can easily send emails.
Hence, creating an email list is a stable and long-term investment. It will be beneficial in the years to come.

Who can I use to Manage my Email Campaigns?

Email marketing is a cost-effective tool that is easy to manage. Choosing a good company to service your needs is important.

A good software enables you to create highly engaging emails. Along with this, it helps you in handling your contacts, tracks the performance your email campaigns and divides the customers into groups. The email list you created for you to use in future and stay in touch with your customers. It makes sure that your email does not end up in the spam folder.

According to the U.S. Department of Labor, the average U.S. worker changes careers 3-5 times during their lifetime. In today’s economy I do not see it feasible. Changing careers requires, more often than not, a large investment and sometimes an uncomfortable amount of risk.I believe that already existing skills can be changed and re-purposed with a limited investment.I am looking forward to taking a mediation course in March, which will certify me as a Massachusetts mediator. This alone can not be the focus of my business. Yet, it works well within my business service parameters and it was a course at a limited cost. I can offer another service to my clients.
Offering another serviceThink about the service you are currently providing.Is there something you can add that will work in conjunction to your business plan? Is there something from your past you can tap into? For example, you may now be a weight loss coach, but previously you were a fitness instructor. How about offering small, at home, group classes? These are many people that feel uncomfortable in a gym atmosphere.Don’t let your old skills go, revive them and reuse them. Be green and recycle.Products Every service provider uses some sort of product consistently in their business enterprise. Or there are products that work well with your business. I receive mail catalogs that contain many different products, products that people are not aware of, which could be stocked in your office. Are you an acupuncturist who helps neck and back injuries? Then why not sell not just herbs, but other products that can help your patients? It requires some effort to find a product you can support, which fit into your business, but there can be great monetary rewards, especially if you deal directly with the manufacturer.Think of the convenience you are bringing to your clients. With you they can get many services. You have so much expertise, and it can work well together. Take a look at the True North Business Consulting Blog to see the Remarkable Women post for some great examples of how you evolve your business beyond your dreams.

The term “business” is derived from the word “busy” and resembles the company’s or individual’s state of being seriously involved in a professional work aimed towards client satisfaction and long term profits.Every business is seriously taken up to offer best products and services to consumers. However, it’s not easy to setup a perfect business strategy easily. Many concepts and strategies are required to get best output. Further, due attention is to be given towards deep research and analysis. A systematic research and analysis is performed on a number of facts and considerations to lay the foundation of the most prosperous and smart business.Capital investment in any business is the first thing. It is estimated keeping in mind a vast number of factors which include:- quality of services to be provided
– time required for setting up the business
– promotion required for the business, etc.Starting a business is not a tough task, but to let a business develop into a successful one is surely a daunting task. For reaping the best benefits of a business, services of small business consulting services are very important.Following are the key features of small business consulting services:a) Web Design Services and Internet MarketingIn the modern world of marketing, online marketing also known as virtual marketing has gained real significance. Companies like to get immediate and effortless services through online companies. A Small Business Consulting Services firm takes care of this point deliberately by designing and developing your company website as per contemporary standards. Moreover, such consulting firms provide facilities for instant business growth, such as Paid search Management (PPC), Search Engine Optimization (SEO), Email Marketing, etc.b) Strategy Planning and Marketing ServicesFor running successful company operations, perfect planning and successful marketing campaigns are highly important. The consulting services have a number of well thought out and proven marketing plans for your business. They can provide ideas on launching new products/services or for enhancing the sales of your present ones. Whatever the case may be, aim remains the same-the growth of your company.c) Hire Social Media ToolsIn the present Internet world, everything goes online. Thus, it is essential to have online social media connects as they serve as the best platform to promote your website products/service on world wide scale. A good small business consulting company realizes the importance of social media tool and puts efforts to boost your company on major social media platforms, such as Facebook, LinkedIn and so on. Having an account on any of these platforms connects you to millions of users, eventually increasing sales and growth.There are many Small Business Consulting Services companies in the market, which are specialized in providing best consulting services to the clientele. Choose a company that offers the best services according to your budget and quality requirements.